A newspaper article that shares the views and opinions of the publication on a particular topic. It often focuses on political and social issues and should be factual and unbiased, although it can contain some bias. An editorial should have a strong call to action at the end and be based on research, experience and objective analysis.
Unlike news articles, which are written by reporters who report on the facts of an event, editorials are the opinion of a whole group, typically an entire staff or the Editorial Board of a publication. They are usually written about a topic that is currently in the news or an issue of significance to the community.
Columns are often written by staff journalists, but they can also be written by experts from outside the publication who share their insights and expertise on a topic. They are not signed and are identified by a name (eg Twinkle Khanna or Cyrus Barocha).
The consistency of writing by the same person can help readers develop a connection with a columnist. This allows the columnist to influence readers, shaping opinions through personal anecdotes and expertise. It can also foster discussions among a dedicated readership. The broader perspective of an op-ed can encourage more nuanced dialogue on societal issues and foster greater awareness about a topic.