From watching outtakes of your favourite film or attending a backstage event to seeing a chef experiment with new recipes or a musician fine-tune a tune, behind the scenes (BTS) provides a window into a creative process that is often unknown to audiences. It’s this element of transparency that makes BTS content so enthralling for viewers.
Authenticity and relatability are huge in today’s digital landscape, and it’s important to establish the connection between your brand and consumers. Providing them with a glimpse into the work and dedication that goes into the production of your products or services allows them to build trust and loyalty, as well as gain a better understanding of how and why the product was created in the first place.
In the context of film, behind-the-scenes or on-the-set videos are a type of EPK (electronic press kit) video that showcases the production and planning process of a movie before it’s released to the general public. These films are usually distributed concurrently with the theatrical release or as a bonus feature on DVD or Blu-ray releases.
For brands, behind the scenes can be a great way to show off daily operations, office culture, or team members and their unique personalities. It can also be an opportunity to showcase the thought-process or creative design process of a specific project, such as brainstorming sessions, video editing or content creation from start to finish. This approach can help to humanize your brand, build engagement, and set you apart from the competition.